The Paul Pogba campaign aims to bring emotion and imagination back into a real estate sector that has become overly focused on transactions. French football star Paul Pogba has featured in Beyond’s ...

MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for the most pledges received for a gender equality workplace initiative in 24 hours.

Publicis Groupe will be able to harness the collective benefits of Epsilon’s first-person identity data, Mars United’s proprietary data on shopping behaviour, Profitero's insights into e-commerce ...

The luxury hotel and resort brand has launched its newest global campaign themed entirely around its signature butler service.

"An important step in integrating AI into PR is knowing when to draw the line. Relying too much on AI can backfire," Hanae ...

There is no question that Aaron Starkman, Global Chief Creative Officer of Rethink, is having a big year.

Yazle's Dylan Temple-Heald writes on how programmatic DOOH effectively boosts brand engagement, especially in malls in the MENA region. ‘The flexibility of programmatic DOOH allows advertisers to ...

The GCC edition of dentsu's Consumer Vision 2035 study shows how major trends across AI, climate change, and emotion will alter consumer behaviour. Approximately one in every three UAE consumers and ...

Everyone, especially brands, agencies and marketers, is so obsessed with and engrossed in the data dump that they have turned a blind eye to creatives and the power of creativity. Let’s look at the ...