Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Cooper Flagg trots around at Duke University as a once-in-a-decade talent. The 17-year-old isn't the first five-star prospect and projected NBA star to arrive on campus with great fanfare. But he's ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

The Nike Air Jordan 39 "Croix" marks the latest addition to the Jordan Brand's performance basketball lineup, set to debut during the highly anticipated 2024 holiday season.

During his final season with the Chicago Bulls in 1998, Michael Jordan won the NBA Finals for the sixth time, his fifth MVP ...

With the Nike GT Hustle 3, Paige Bueckers combines style and personal flair, marking a historic moment for college athletes ...

That’s because Duke has a contract with Nike that runs through the 2027 season. Nike is the exclusive supplier of uniforms, ...

The Jordan Heir Series sneakers were designed specifically to support women players as they run and cut through the court.

The Jordan Heir Series sneakers were designed specifically to support women players as they run and cut through the court ... Nike salutes the women in the basketball game with its newest Jordan ...

It took around two years for the Yuto Horigome x Nike SB Dunk Low ‘Asparagus’ to finally land. And while that sounds like a long ass time to wait for a trainer, it was totally worth it.

To celebrate his unanimous 2023-24 Rookie of the Year victory, Wembanyama arrived to the game with "Wookiee of the Year" Nike GT Hustles ahead of a clash with the Houston Rockets. The No. 1 ...