Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple has just released watchOS 11, the latest version of its smartwatch operating system, alongside iOS 18 and iPadOS 18.

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple and Google are intensifying the AI arms race with rapid announcements, including making Gemini Live free following ...

Apple recently outlined its plans to keep data safe when the AI system launches. Tech privacy experts and advocates told USA ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Apple is also Arm's most valuable customer as the iPhone makes up roughly half of the company's revenue. Of course, Apple ...

Apple showed off some very cool AI features coming in iOS 18 this fall. But you're going to need a specific iPhone model in order to check them out.

Apple's AI system, dubbed "Apple Intelligence," will also be available on the next-gen iPads and Macs as part of iOS 18.

This was the week that Apple finally infused artificial intelligence into its new iPhones, Watches and AirPods, though some ...