November 6, 2024—Yamaha Motor Co., Ltd. is pleased to announce that Yuki Okamoto, who won his first All Japan Road Race Championship JSB1000 title this season, will enter the FIM Supersport World ...

IWATA, November 1, 2024 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announces that it has commenced considerations for a merger with Yamaha Motor Powered Products Co., Ltd. (YMPC)-a consolidated subsidiary ...

IWATA, October 31, 2024 - Yamaha Motor Co., Ltd. (Tokyo: 7272) has developed a new wheelchair electric power unit, the JWG-1, and will begin selling it domestically from January 2025. The Company also ...

My story got somewhat sidetracked, but around the time that the V4 prototype was completed, I thought we should begin gathering information on the U.S. market, so we hired an American market research ...

Ever since Yamaha’s initial entry into the U.S. outboard market, I had been thinking the next marine product we should develop was a stern drive as it is the logical extension of an outboard. The U.S.

Our next task was to increase yearly production to 300,000 units and was assigned to us by President Koike himself. Our product lineup still had no models above 60 hp, and looking at our sales network ...

In May 1971, I was suddenly summoned by Managing Director Koike. When I arrived at his office he simply said, “You and Ueshima are being recommended for promotion to executive officer. I want both of ...

So with this and similar failures, the Yasukawa Research Lab was disbanded in February 1962 and absorbed into the company’s engine department. Thereafter, the only project on which work continued ...

I joined Nippon Gakki thanks to the recommendation of the company’s managing director, Aisa-san, who actually was an upperclassman from my school days. Upon joining, I was told, “Nippon Gakki has ...

Based on our Corporate Mission to be a Kando* Creating Company, we are working to promote growth strategies and to reinforce our management foundations toward achieving our Long-Term Vision for 2030 ...

Design the triangle formed by the points at which the rider contacts the machine, i.e., the seat, handlebar grips and footpegs, and their respective dimensions to create a sporty, forward-leaning ...

We did run into a lot of tough problems to overcome. Although it had been decided in principle to not use Toyota’s corporate management structure, we still had to source key parts for the car from ...