Disney is calling “bank” on its advertising shot for the upcoming WNBA Finals. The Mouse House, which has the broadcast ...

Pharma and CPG brands embrace jingles because the economics and neuroscience work.

On the heels of “Brat Summer,” Duolingo recruited more than 20 employees to don masks of mascot Duo at the opening night of ...

Also: How brands are using community rewards platform TYB, macroeconomic news in a nutshell, and more data-driven news.

Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 52 sec ago By Ad Age and Creativity Staff - 1 ...

After collaborating with TombrasNiña, the winery decided to put French astronomer Amélie Le Français de La Lande on the label, according to Inés Mastrogiacomo, marketing manager at Bodega Dante Robino ...

Warren Buffett once famously said, “Price is what you pay. Value is what you get.” So why has it been so historically complicated (and, at times, painful) for clients and agencies to candidly and ...

Publicis Groupe is set to acquire Mars United Commerce, the world’s largest independent commerce marketing company.

Aided by DSPs, retail media networks can handle demand generation, tech orchestration and scalable ad placements, and reach ...

Brands including NerdWallet, Home Depot and Ally are investing in custom partnerships in streaming, and media companies are strategizing to meet the increased demand.

Viramontes writes about revisiting lessons from his youth in New Mexico as art director on the classic CAA spot.

Doritos is returning to the Super Bowl with its “Crash the Super Bowl” challenge, the revolutionary campaign that ...