Our mission at Primary Arms is to provide the world with the best shopping experience possible by offering quality products, the right assortment of merchandise, and world class customer service, all at affordable prices. We were founded based on a simple idea that has become the cornerstone of our business: To provide firearms enthusiasts, professional shooters, and servicemen and women the highest quality optics at affordable prices. That one goal has grown over time to include a broader selection of products, the best customer service you can find in the industry, knowledgeable staff ready to field questions, and great value for our customers’ dollars. Every day we strive to find new ways to improve our product selection, the optics we sell, and the way we help everyone find the right firearm and accessories for their needs. Today our business is built on a foundation of fast shipping, competitive pricing, and world-class customer service.