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WEBF1 proves enduring appeal to brands as motorsport rivals seek to close gap. The 2024 Motorsport Data Snapshot analyses new sponsorship deals and extensions announced by Formula 1, Formula E and MotoGP.
News | SportBusiness
WEBSep 16, 2024 · German workwear brand Strauss has struck a wide-ranging sponsorship deal with Major League Baseball, with its logo to feature on batting helmets during postseason games and international series in Europe. 13 Sep 2024. Sponsorship & Marketing Ice Hockey.
What does the metaverse mean for sport? - SportBusiness
WEBNov 22, 2021 · The Metaverse Sports Arena would open significant new opportunities for content creation, from the fans and sports stars themselves. Multi-view and simultaneous playback options will be integrated, while rights-holders would have the chance to interact with fans in a creative way and drive user-generated …
Sponsorship & Marketing - SportBusiness
WEBAsian mixed martial arts promotion One Championship has agreed a sponsorship and technology partnership with Sui, a Layer 1 blockchain, that will see the company’s technology integrated into the ONE Fight Arena, the official mobile game of the championship. 17 Sep 2024. Sponsorship & Marketing.
Meredith McPherron on the evolution of Drive by DraftKings
WEBJun 27, 2022 · Share: In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Meredith McPherron, chief executive and managing partner of Drive by DraftKings. Fisher and Russo also discuss ongoing turbulence and change in the golf business spurred by the arrival of LIV Golf, Bruin Capital’s sale of streaming video technology company ...
The role of women in the sports industry - SportBusiness
WEBSep 26, 2022 · Here are some facts: In 2021, according to Forbes, the 10 best paid women athletes earned a total of $166.6 million, an increase of 20 per cent on the previous year. According to a Nielsen Report in 2022, 61 per cent of US sport fans name “gender equality” among the causes that make them passionate about sports.
Global Media Report 2022 - SportBusiness
WEBNew deals have been plentiful across all sports, properties, and markets, with growth anticipated in most markets and sports through 2025. The global value of sports media rights – $55.1bn in 2022 – represents steady growth on last year’s total of $54.5bn. However, as new media rights deals kick in for the NFL in 2023, quickly followed by ...
Sportradar lands more federation business in nine-year FIH data …
WEBDec 20, 2021 · Sportradar has continued its recent run of agreements with international federations in a nine-year betting data rights agreement with the International Hockey Federation (FIH).
SportsMax CFO Matthews succeeds long-serving McIntosh as CEO
WEBJul 13, 2021 · Share: SportsMax, the pay-television broadcaster in the Caribbean, has appointed chief financial officer Nick Matthews as its new chief executive, replacing the long-serving Oliver McIntosh.
DRL finishes 2021-22 season with large-scale media expansion
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