NatWest launches Team GB sponsorship with new ad
WEBFeb 20, 2024 · NatWest has launched its first Team GB ad campaign in the run-up to the Paris 2024 Olympics. The new campaign, ‘Whatever your goals, let’s get going’, showcases the power of motivation and momentum in achieving your goals and features Olympic medallists, Asha Philip, Max Whitlock, Emily Campbell, Duncan Scott, Helen Glover and …
WATCH: Roman Kemp stars in Vodafone’s ‘The Nation’s Network’ …
WEBMay 31, 2024 · Vodafone has launched a new brand campaign, ‘The Nation’s Network’, starring television and radio presenter, Roman Kemp. ‘The Nation’s Network’ campaign, in partnership with creative agency Leo Burnett, will run across TV, BVOD, cinema, OOH, social media, PR, and digital display. Subscribe to Mobile Marketing Magazine.
TikTok dominates in the UK, new research reveals
WEBFeb 21, 2024 · The report also shows that the social media giant tops the charts when it comes to mobile apps ranked by consumer spending, followed by Tinder and Disney+ in second and third place, respectively.. Multiple platforms, including Facebook, Instagram, TikTok, LinkedIn and Snapchat grew their advertising reach year-on-year, the data revealed, with Pinterest adding 5.9 million people to its ...
Five reasons to consider mobile OEM marketing
WEB2. Mobile OEM is cost-effective. Forget cost-per-click (CPC) models – with mobile OEM, advertisers only pay for installs. When marketers are focused on actual installs and not just clicks, budgets are used more efficiently to gain better-quality users. In turbulent economic times, mobile OEM presents a trustworthy way to find quality users on ...
Using user-generated content in your app marketing
WEBUser-generated content has the following key benefits, especially for app marketers: Increase connection with the target audience. Show the app in action. Demonstrate features and benefits in a natural setting. Build authenticity around the connection with users and potential users. Increase reach. Achieve KPIs quicker.
Mobile Marketing and Advertising - Mobile Marketing Magazine
WEBGlobal mobile and digital marketing information, expert advice and updates straight to your inbox. Subscribe. Stay informed with the freshest updates in digital marketing and telecoms through Mobile Marketing Magazine, your go-to source for the latest news, insightful analysis, and expert opinions.
The truth about alternative app stores and monetization for …
WEBAug 31, 2021 · The truth is that most monetization networks do not need to consider which store the install comes from. As long as the alternative app store has no objections to distributing an app with Google Play services installed, there are no limitations from the app developers’ side. In fact, Google Admob has recently released an option to check OEM ...
LinkedIn launches sponsored newsletters - Mobile Marketing …
WEBAug 21, 2024 · LinkedIn has launched Sponsored Newsletters to help marketers expand the reach of their long-form content and connect with new audiences. This introduction follows the platform’s growth to 184K newsletters globally, with a 59% rise in people publishing newsletter articles over the past year and a 47% increase in newsletter engagement.
Interview: Samsung Marketing and Omnichannel Director Annika …
WEBJan 18, 2024 · Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new era for Samsung, thanks to the increased use of AI and connecting with diverse audiences.. Yesterday, the technology giant unveiled the new Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24, unleashing new mobile experiences with ...
AST SpaceMobile secures $155m funding from Google, AT&T and …
WEBJan 22, 2024 · AST SpaceMobile CEO and Chairman Abel Avellan said: “Our vision at AST SpaceMobile has always been to chart a course of collaborative innovation and integration with the world’s leading wireless companies, which is why we are so thrilled to be welcoming this new strategic investment from AT&T, Google and Vodafone.” “Each new partnership signifies that market leaders worldwide have ...